Reinventing Elvis: The '68 Comeback


Mary D. Fisher Theatre Fri, Sep 8, 2023 4:00 PM
Alice Gill-Sheldon Theatre Sat, Sep 9, 2023 6:30 PM
Mary D. Fisher Theatre Sun, Sep 10, 2023 4:00 PM
Mary D. Fisher Theatre Mon, Sep 11, 2023 4:00 PM
Mary D. Fisher Theatre Wed, Sep 13, 2023 7:00 PM
Mary D. Fisher Theatre Thu, Sep 14, 2023 7:00 PM
Film Info
Event Type:Special Event Cinema Premiere
Music Documentary
Release Year:2023
Run Time:110 minutes
Production Country:United States
Original Language:English
Cast/Crew Info
Director:John Scheinfeld


One king of rock ‘n’ roll. One rebel director. Music’s greatest second chance.

In this galvanizing documentary, highly regarded TV director, Steve Binder, finally reveals his remarkable story: How he teamed with Elvis Presley to defy Elvis’ notorious manager, Col. Tom Parker, and create one of the most memorable moments in TV and pop-culture history: the '68 “Comeback Special” which reinvented and restored Elvis’ popularity and changed forever.

In 1968, the world was changing. Elvis Presley, once the King of Rock and Roll, was losing his appeal. His notorious manager, Col. Tom Parker, wanted to restore Elvis’ popularity: a network TV Christmas special, replete with sweaters and Santa. To direct the special, Parker and Elvis both approved of NBC’s choice, the brash, young, socially conscious rebel director Steve Binder.

But Binder had a completely different vision for the Special, one that Elvis enthusiastically embraced — much to Parker’s dismay.  For the first time on camera, Binder tells the true story of Reinventing Elvis and the fight which resulted in the ’68 Comeback Special.

Go behind the camera and hear from Elvis Presley, music historians and many of the people who were there for the making of this unforgettable moment in music and pop-culture history.  Binder’s work reinvigorated Elvis’ image and turned him back into an icon while inventing new filming techniques in the direction of the Special. 

“Reinventing Elvis: The ’68 Comeback” also features appearances and new musical performances by multi genre superstar, Darius Rucker; young emerging music star, Drake Milligan, Latin musical sensation Maffio performing a Salsa version of Blue Suede Shoes — and, above all, Elvis Presley.