Beautifully Savage

In the United States, about two-thirds of released prisoners are rearrested within three years. In "Beautifully Savage", Joe takes us on his journey navigating the criminal justice system after falling in with a crowd who dealt narcotics. Upon release, he focuses on rebuilding his life to better serve as a role model for his children, and powers through the arduous process of starting his own company — Beautifully Savage — a boxing gym, in Fort Collins, Colorado, to foster community and growth. Breakwater Studios partnered with Huckberry and lululemon to tell Joe’s story of prison, perseverance, and pugilism in the face of seemingly insurmountable odds.