Following the finale of his HBO TV series How To with John Wilson, filmmaker John Wilson sets out to make the definitive documentary about concrete. Concerned about how to make what could be a boring subject interesting, he attends a workshop on how to write a Hallmark movie and decides that this industry-approved method will get his project off the ground. However, John quickly realizes that even concrete may not be sturdy enough to balance artistic freedom with the limits of today’s film industry in this innovative nonfiction portrait of art, concrete, and mundaneness.