General Magic


Landmark’s E Street Cinema Theater 6 Sun, Apr 28, 2019 3:30 PM
Landmark’s E Street Cinema Theater 6 Wed, May 1, 2019 6:00 PM
Film Info
Release Year:2018
Genre:World View
Production Country:UK/USA
Original Language:English
Cast/Crew Info
Director:Sarah Kerruish
Matt Maude


Before there was Mark Zuckerberg or Elon Musk, there was Marc Porat and his merry band of techies dedicating every waking hour to achieving the seemingly impossible. Created as an offshoot of Apple following the meteoric rise of the Macintosh, Porat’s General Magic was tasked with changing the world—and the device to do it was a handheld, touch-screen computer that was always connected to a radical thing called the Internet. Sound familiar? This endearing documentary basks in unseen archival footage of a bygone era when idyllic coders voluntarily bunked in offices overnight. Yet, as the insurmountable hype built, General Magic faced unforeseen obstacles and the tragic truth that maybe it was ahead of its time. Featuring dozens of interviews with those who lived it, including Joanna Hoffman and Tony Fadell, General Magic is a delightful ode to the pioneers of our time.—Palm Springs International Film Festival